New discoveries deserve the best IP protection & strategy for exploitation
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Intellectual property rights are created by the efforts of designers, authors, inventors, and innovators. In a world of accelerating technological advancement, and reliance on new ideas and clever thinking, the creation, protection and exploitation of IP is increasingly becoming critical to successful business enterprise.
The importance of protecting new brands and innovations is a key factor for business practice in a competitive global marketplace. When businesses invest in research and development, and discover new methodologies and processes that improve and refine products and systems, such innovations can be protected by IP rights in various forms. Protection of IP can offer a competitive edge leading to business success.
It is not uncommon for a business to achieve a variety of registered IP rights over a product. For example, design registration and patent protection can be obtained for different innovations associated with the product, including aspects like slick packaging, along with the creation of a striking brand.
The most common types of IP rights are now highlighted. We welcome your contact to discuss any aspect of IP of interest or concern.
Trade Marks
Brands and logos have proven to be valuable IP assets for businesses. A trade mark can establish and enhance the reputation of a business, and provide a sign of quality and trust. When trade marks become easily recognisable and associated with a business, they add value and build customer loyalty.
Patent Protection
Inventors and IP investors should be rewarded for developing new and creative technologies and innovations in science and industry, and especially from R&D, ingenuity, effort and creativity. Protecting your creative design efforts and inventive concepts with patent rights makes good sense. If commercialisation of your valuable innovations is required, we can work alongside you with a tailored IP strategy to build your IP portfolio.
Registered Designs
Industrial designers can protect original creative work in New Zealand and Australia with design registrations. Given the high value of stylish forms and features of devices and products in a rapidly changing market, and reliance on creative packaging to sell otherwise plain looking products, keeping a competitive edge with protecting valuable designs is highly regarded.